Maureen Jack-LaCroix

Speaker, workshop facilitator and environmental educator, Founding Director of Be The Change Earth Alliance
Vancouver, Canada
Maureen Jack-LaCroix
Lifetime Achievement Award
Winner (2020)
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Maureen is an inspiring speaker, workshop facilitator and environmental educator with over 15 years of experience delivering engaging ‘sustainability’ programs for adults in community and workplace as well as teachers and students in secondary schools. As the Founding Director of Be The Change Earth Alliance, she has activated thousands of individuals to make positive environmental behaviour change by connecting the big global issues to personal lifestyle choices. Through BTCEA Maureen developed an adult education program of symposia and action circles, wrote the Be The Change Action Guide and produced The Great Turning community engagement events. She went on to collaborate with secondary school teachers on the iterative design and development of ‘SLC: Student Leadership For Change’ EE learning resources and teacher aides. Maureen also works with a wide variety of businesses to bolster employee engagement through sustainability programs in the workplace. Maureen was honoured as the ‘2017 Outstanding Individual in an Organization’ by EECOM, the Canadian Environmental Educators Association, nominated as the 2018 YWCA Environmental Woman of Distinction and received the Hidden Hero award from MP Joyce Murray in 2018 for her work in environmental education.


Before dedicating her life to environmental sustainability, Maureen was the CEO and Creative Director of Jack of Hearts Productions. She created the annual Slam City Jam skateboard championships (which helped legalize skateboarding and the proliferation of public skateparks throughout Metro-Vancouver), the annual Music West Festival (which bolstered the success of original recording artists across western Canada), managed the Tears Are Not Enough and LiveAid Canadian initiatives (which brought the entertainment industry together and raised over 3 million dollars for African hunger relief) and produced several national and provincial TV music specials. As a social change entrepreneur received many accolades including the ‘40 Under 40 Award’ from Business in Vancouver; the ‘Ethical Decision-Making Award’ from Vancity; and the ‘Outstanding Contribution Award from UNICEF Canada.